Foundation first. Then treat.
Cleanse, hydrate and protect every day. Soothe when skin reacts. Treat at night, with intent.
Cleansing is non-negotiable.
Every day: MAMÃO. Wore SPF or makeup? LULUR first, then MAMÃO. That's double cleansing done right.
Double cleanse: LULUR, then MAMÃO
2–3 pumps of LULUR on dry skin, massage, add water, wipe. Then MAMÃO.
Mornings are for protecting.
Three moves. Under five minutes.
SUN+ or HAE: never both. Heading out, or near a window? SUN+. Home all day? HAE.
02 Want a tint: SUN+ Tinted
SPF 50+ PA+++ tinted moisturiser. 2–3 pumps, always last.
Nights are for repair.
Clean skin. Then the routine your skin needs tonight. Then the details.
One oil per night. Never two.
Some nights your skin wants the usual. Some nights it wants more.
Skin feels fine. Just keep it that way.
The Steady Care Routine
ÏIS + HAE. All skin types, including oily.
Skin feels dry or tight by evening.
The Slow Nourishing Routine
ÏIS + SHAANT aromatic face oil. Not for oily or combination skin.
Skin feels less bouncy. Lines settling in.
The Collagen Routine
ÏIS + BOUNCE° fragrance-free night oil.
Targeted care
One night a week, reset.
Pick what your skin needs this week. On reset night, keep everything else simple.
All three? SOLE, then CHUN, then CLEO.
Pause. Don't push through.
Redness, tightness or itching? Stop exfoliating and stop strong actives for a few days.
Keep it simple: MAMÃO, ÏIS, HAE, SPF. Bring treatments back one at a time.
Thin to thick. SPF last.
In what order do I apply my products?
In what order do I apply my products?
Thinnest to thickest. Cleanse, BROW8 if you use it, ÏIS, then HAE or one face oil (SHAANT or BOUNCE°). NOOR and AKAI go last. In the morning, SUN+ is always the final step.
Can I use exfoliants and treatments on the same night?
Can I use exfoliants and treatments on the same night?
Keep them apart. On SOLE night, follow with ÏIS and HAE only, and skip NOOR and BOUNCE° (both contain bakuchiol).
How do I add a new product?
How do I add a new product?
One at a time. Use it for two weeks before adding anything else, so you know what your skin is reacting to. If your skin is very reactive, patch test first.
How long before I see results?
How long before I see results?
Hydration: within days. Smoother texture: around 4 to 6 weeks. Fine lines and bounce: give it 8 to 12 weeks of regular use.
Do I need every product in the routine?
Do I need every product in the routine?
No. Start with cleanse, ÏIS and your finish (SUN+ or HAE). Add an evening routine when your skin asks for more, and a weekly reset when it needs one.
